This is a letter template designed for restaurant managers who wish to introduce a new restaurant to the clients. The cover letter essentially tells recipients what they would find interesting in the press kit. Now, go get ’em! Your feedback is appreciated. We recently decided to ditch the official “kit” and use a Mad Mimi newsletter template that makes it super easy to update stats, update what’s sold/unsold and tweak for individual pitches, etc. I like when stats are easily recognizable and I can right away see what your blog is about without having to hunt through text. What a blessing to see that! Great post! Is this practice OK? I look forward to saying hello sometime soon. Sharing . Your message might not be effectively received if the media kit cover is more than a page long. I did think that the all caps font was a bit hard on the eyes. One thing that really stood out for us was your personal description. and I can see your stats. They all have great qualities, but I think I prefer the kits with a bit of visual interest. Thanks . I just spent twenty minutes perusing around . I love your head shot, the colors you’ve used and how you’ve broken down both the opportunities and blog info with catchy headers. Emma + Carla. It pops with it’s super fun and bright colors and layout. That’s a great tip. Too many words can seem like a LOT to read – sponsors want to be able to scan your kit and know immediately if there’s a partnership opportunity or not. Thank you so much for this comprehensive list of examples. There are designers who will create them for $100 and some who charge much more, but the basic idea is to get a professional look that you can update yourself easily…so the investment pays for itself over time. I am most definitely going to raise my rates this year! Hope this helps! Thank you so much for the free Media Kit tutorial and for posting these examples. Thanks for an amazing site!! No wondering. I felt that the comments focused more on your sense of humor (which is awesome to have, of course), and less on your blog/content. These letters are also used by new businesses to potential clients. Thank you for this great round up, Jeni! I had a question though – How do we write about stats that change constantly. I love the variety of examples – some speak to me, some don’t. Best of luck with your new sponsorship opportunities this year! I also really loved the front page of your media kit because it was a nice snapshot of your stats, social profiles and available opportunities. It made me want to click & download the media kit. Could you tell more of your story? You can check it out here: The Brand Magnet Media Kit Template. I love the clean look and typography in your media kit. I am learning that a lot of companies want to see you engaged with your followers even if you don’t yet have a ton. Great graphic with a nice, clean layout. . I also like your choice of title font. And you are clearly much more talented, interesting and useful than either one of those things . Every other page of the media kit has dark text on a white background, and I just thought I would add a little splash of color to the “about me” slide – but you’re right about the color. I like that you have your policies up front and center. The great thing about your media kit is that it is sharp and to the point. Who I’m advertising to. For this example, let’s say you’re creating an electronic press kit template for a film: A press kit usually is a complete package of promotional and informational material with the sole purpose of sharing the message of a brand, launching new products or services or making a news announcement to the press. Here's how to create a press kit cover letter that will tell recipients why they should care about everything else in the kit. An effective media kit cover letter is an important component of your press kit. Love!! It can win for you new customers and it can encourage exposure of your company, product or brand quickly and simply. So, I’m still pretty new at this, and thanks for all of the examples! Very inspirational. Jen. As I mentioned for a few of the other media kits, everything you need to tell potential sponsors should fit on 1-3 pages tops – they’re busy people/companies and most will simply see the page count and miss all the fabulous info. Unfortunately, many companies treat cover letters as throwaways. The photos are an asset as well. Your website is beautiful! Thank you so much, this is really helpful! All the “why you should hire me” stuff should really be in the first couple paragraphs at the top – sell you and your blog together there and you’ll have more room to give examples as to WHY they should. They’ll know where to click/who to email if they’re interested without having to search for it. I just subscribed to your blog too , Aw thanks Stephinie! I love your blog and have been stalking you for a while now. If you are approaching different companies over a little period, writing all these letters can be tiring and an annoying activity and with that, there are templates made to make the task easier of writing them since it’s like they all use a specific format. I love the colors and consistent branding of your media kit – the only thing I’d be concerned about is its length. Another way for you to get the exposure you need is to create your own press kit template. I sincerely appreciate you taking time to make suggestions – all very helpful. The concept of creating such starts by first researching how recipients listen and read. Website: Ren Behan Food, Website: I Choose Joy – Link to Download Media Kit, Website: Gypsy Forest – Link to Download Media Kit, Website: Musings by Mix Hart – Link to Download Media Kit (5 Pages – Download to see them all! We love your media kit and your blog for that matter! Please leave feedback for Amongst Lovely Things here. Here's how to create a press kit cover letter that will tell recipients why they should care about everything else in the kit. Please leave feedback for A Medic’s World here. Thanks again – will try to work in the suggestions you’ve mentioned , Totally inspired by your media kit. Quicker and easier to glance at! It helps to establish good relations and trustworthiness. Good for you! Please leave feedback for QuilterChic here. Honestly, your time is worth more than $10/month. Are there any templates out there? Enter your email address below, and you'll get proven strategies for growing your business without burning out—delivered straight to your inbox. Gaebler Ventures. Kim from Hunt & Host. It definitely contains all the info any particular sponsor could ask for I also love that you’ve broken up the content with images and bullet points. I don’t know how to go about it. Here’s a sample letter of introduction to help you brainstorm your own. Please leave feedback for I Choose Joy here. Leave your comments below and join in the conversation. I would recommend adding a couple personal photos and maybe some photos from posts to give the potential customer more of an idea of what the blog is all about. Thank you so much for the examples of media kits. Thank You! She decides the best way to get new business is to network with other companies in her city that provide wedding services. tips? What other options for advertising would you suggest? How many FB shares/tweets/comments? I just wanted to note too that the popular posts ARE linked on the actual media kit – just not as an image here. I’ll know more about how that’s working for me (or not!) I have a similar recommendation to the above mentioned one. I love that you include what you’re all about – you make it plain what you blog about. Hi Jacqui, I actually teamed up with a fellow designer awhile back and we developed a template for Photoshop…that also teaches you how to use Photoshop in the process to customize your kit. The content of the letter should give adequate details to spark interest in the recipient and not overwhelm him or her. Please leave feedback for Fynes Designs here. The templates are editable and ready for printing. Letter of Introduction Samples. Press Kit Mistakes to Avoid Question: I noticed that a lot of these bloggers have large followings on their social media platforms. Very nice! You know your niche – that’s uncommon these days. We totally agree, that’s a great idea! I enjoyed the layout and feel of your media kit. I would consider moving the text to be all together, as opposed to having text, photos, text. I also like how your contact info is *BAM* right up front! We definitely agree about finding our media kit, we’re thinking of moving it to the ‘advertise’ tab – as this would probably be better placement than under the ‘about us’ tab. for example if I write a travel article and a link to that on my social media, I get a lot more daily visitors than when I write about a cooking/fashion article. Dear Sandra, Hope you’re doing well. Specify the full name of the person you’re introducing, Define their role and how it is relevant to the reader, Keep the letter less formal if you already know that person, Politely ask for any assistance that you need, Provide contact details for the person being referred, When introducing one colleague to another. It’s a fantastic idea to note where you’ve been featured as a blogger/writer. How many pins did that post get? I have one idea to help you make a bigger splash with your media kit: I’d like to find out more about your most popular posts. And do you know what? I really like this media kit! I really love this post! Good ideas!! When putting together a press kit, each recipient’s cover letter must be personalized. The statistics of followers are great and really give the audience an idea of how many people they might potentially reach through this blog. This is a great collection! On a similar note, some huge companies also use these kits to exhibit their circulation figures and advertising rates. All kids should have the right to go to school. Your children are beautiful! Great help for me to start making one for my website. You’ve got some great stuff here to start out and after reading your “about” section, I feel like I have a pretty good grasp on what you like to do. I don’t even know which one’s my favourite. I love the way you worded your “legal crap”, about posting and such. I’m a bit older (51) so I find it harder to reader smaller print and colored backgrounds. I love the ribbons and fonts as well as the images that you use. Just an idea Looks great though! Cookies are used on this website to improve your user experience. We were looking for inspiration for ours and this is perfect! That’s where it’s handy to have a nicely done media kit so you can show off your best side. Want to learn more about this topic? First off thank you for the sweet comments.We are new to the media kit/ sponsorship world and we loved getting feedback!

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