If you already have an established connection with a prominent streamer it's worth trying to capitalise on this relationship. Social media platforms give you the perfect opportunity to promote you campaign in an authentic and engaging way which allows you to connect with an audience on a personal level and encourage action. This lead to over 70,000 actions in a single day. You can also play a casual mobile game with them. Build powerful competitions for your business or clients, Instant redeem embeddable rewards in exchange for actions, Create a stunning responsive gallery to display your content, The smartest way to build your email list. Grow or shave your beard. This allowed them to reach a massive new audience, drive more giveaway entries and increase awareness of the Twitch Kittens community. level 2. These incentives can be a “per” basis reward or an overall reward. They even added additional Twitch and Twitter follow actions to the campaigns as they progressed to keep things fresh, encourage the completion of extra actions, and gain exposure from new audiences by incorporating more streamers into the giveaways. Make sure to advertise your giveaway in your stream title, within the first 3 words, preferably the first word. How do you get value to your stream that matches the prize you are giving away? When people are browsing channels for a particular game, they will only see the first few words, having “Giveaways!” first thing in your title will attract people. Take a look at the results achieved by the first of Twitch Kittens' two giveaways: Looking at the giveaway results you'll notice that the campaign enjoyed a huge boom in impressions and actions on the 6th of July. Are giveaways allowed on Twitch? It's very likely most people doing sub giveaways are breaking the local/state law where they are located but twitch has pretty much said 'Do it at your own risk'. Chris is a digital marketer with a strong background in influencer branding. Your Moobot can run your giveaways, where your viewers take part directly from their Twitch chat.Moobot can encourage your viewers to sub by e.g. If you sense people are getting really annoyed and restless, run some smaller game giveaways throughout the stream. If you haven’t already, read our post, How to Create Your Stream Channel’s Discord Server. Twitch Kittens significantly grew their streaming community's viewership, social following and revenue opportunities by running two well-executed giveaways using Gleam Competitions. Streaming is a very competitive market. Know how to make content out of the giveaway so you can promote future events. All rights reserved. Instead, streamers should only do giveaways when they already have a fanbase which supports them and are there for the streamer. Have a descriptive title that lets users browsing channels know about the giveaway. Start with your smallest prize and work your way up. Know how to balance between your sub and followers for giveaways. Lucy from She Shopped uses Gleam to drive insane value for her sponsors, to date she has run over 45 campaigns and going strong. Twitch Kittens regularly sent out Tweets about their giveaways which helped them gain a lot of awareness. Giveaway prize: the winner will receive Sony PlayStation 4 (PS4) Slim Black 500GB. If you generally play shooters, your viewers probably won’t be excited about the possibility of winning a kitchen utensil. Even though I like giveaways as much as any person. © all rights reserved madskil gaming Ltd. How Can I Get Stuff to Giveaway on Twitch? By using the giveaways to promote streamers from their community Twitch Kittens were able to grow their followings and help strengthen the overall Twitch Kittens Community. They used their giveaway to drive visitors to their Patreon page and merchandise store where they were able to convert the visitors into patrons and customers. These tend to be high-end products. If currently these things seem out of reach but you are itching to host a giveaway, don’t get discouraged and remember what we have mentioned about a million times by now: giveaways don’t have to be expensive, just be creative with what you have! The primary goals of Twitch Kittens' giveaways were to: They did this expertly through the use of Twitch Follow Actions, Twitter Follow Actions, and Visit Actions which directed users to the Twitch Kittens Patreon page and merchandise store. While they may not attract the same level of attention as a larger prize, they will bring in people who enjoy fun content and good conversation. You don’t have to verbalize that you are doing this to show you are trustworthy. You can gather a group of 5-10 winners and host a private stream for them through Discord streaming. Do you want to incentivise powerful actions and grow your stream with your own giveaway? Our Patreon went up over 300% in that month. You may notice that some actions have been deleted. This allowed Twitch Kittens to reach and encourage action from a much wider audience.
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